Redder, It’s Not Always Better

March 2, 2018 2:42 pm Published by Malerie Strahm

As equipment advances have allowed us to apply miniscule amounts of a crop protectant to the seed with great precision, it’s important that we recognize “redder is not better.” And that’s a message we should be sharing with our customers.

As the industry changed how it sells seed (by the seed vs. by the pound for corn, cotton and soybeans), it must also change how it perceives a high quality seed treatment application. It’s common knowledge that seed size varies from year to year. For example, the 2016 soybean-growing season yielded larger seeds for planting in 2017.